Allure of the Seas is to be based in Europe for summer 2015 offering an
'opportunity' to agents claims Royal Caribbean.
The ship, which
offers real outdoor parks, zip lines and an aquatheatre, will arrive in
Barcelona on 3 May 2015 and offer seven-night cruises from the Spanish port
until October 2015.
These will call at Palma de Mallorca, Marseilles
for Provence, La Spezia for Florence and Pisa, Civitavecchia for Rome and
Naples.
Guests will also have the option to travel to Rome and join
the ship in Civitavecchia for a week long cruise starting and ending in the
Italian port.
A mini brochure specific to Allure of the Seas will be
produced for agents together with a dedicated marketing toolkit that includes
videos, campaign assets, offers and images.
Stuart Leven, managing
director, Royal Caribbean International, UK and Ireland said: "News that Allure
of the Seas will enjoy a full season based in the popular Mediterranean port of
Barcelona is brilliant for agents - they have the opportunity to sell cruises on
the world's most high profile ship closer to home.
"We will be
supporting our agent partners extensively in ensuring that they get to learn
more about this ship when sister-ship Oasis of Seas calls into Southampton later
this year.
"We're urging agents to forget what they think they know
about European cruises - Allure of the Seas will change the face of selling
Mediterranean cruises, especially for a family audience."
The new
2015 cruises from Allure of the Seas - the first time the ship has offered
cruises outside of the Caribbean - go on sale for Crown & Anchor Society
members on February 12 and general sale from February 18.
No comments:
Post a Comment